Don't touch that please, your primitive intellect wouldn't understand things with alloys and compositions and things with ... molecular structures.
Ash
Shop smart, shop S-mart!
Duke Henry
You're not one of my vassals... who are you?
Ash
Who wants to know?
Duke Henry
I am Henry the Red. Duke of Shale, Lord of the Northlands and leader of its peoples.
Ash
Well hello Mister Fancypants. Well, I've got news for you pal, you ain't leadin' but two things: Jack and shit... and Jack just left town.
Ash
See this? This is my boom stick! The 12-gauge double-barreled Remington. S-Mart's top of the line. You can find this in the sporting goods department. That's right, this sweet baby was made in Grand Rapids, Michigan. Retails for about $109.95. It's got a walnut stock, cobalt blue steel, and a hair trigger. That's right. Shop smart. Shop S-Mart. You got that?
[Upon getting the powered glove in place of his right hand]
Ash
Groovy.
Trivia:
All European editions of the movie have the original ending (Ash oversleeping and waking up in a destroyed world.) The US "supermarket battle" ending used to be virtually unknown in Europe for a long time.
Movie was originally given a NC-17 rating.
The magic words Ash must use to claim the Book of the Dead are "Klaatu, Barada, Nikto", the same words used to command the robot Gort in The Day the Earth Stood Still.
Ted Raimi plays the S-Mart store clerk at the end of the movie.
When Ash calls Wiseman Joe "spinach chin," it is a reference to the 1949 Three Stooges short "Malice in the Palace." In it, Moe calls a man with a long beard "spinach chin."
Credits Fun:
In the opening credits, Bruce Campbell vs. Army of Darkness instead of "in".
DVD Easter Eggs: (Hidden So You Don't See Anything You Don't Want To See)
To turn the story boards on while the movie is playing, turn the directors commentary on in the options menu and while the movie is playing turn subtitles on and the storyboards will appear in the bottom right corner.