But what of all those sweet words you spoke in private?
Ash
Oh that's just what we call pillow talk, baby, that's all.
Ash
Shop smart, shop S-mart!
Ash
See this? This is my boom stick! The 12-gauge double-barreled Remington. S-Mart's top of the line. You can find this in the sporting goods department. That's right, this sweet baby was made in Grand Rapids, Michigan. Retails for about $109.95. It's got a walnut stock, cobalt blue steel, and a hair trigger. That's right. Shop smart. Shop S-Mart. You got that?
Sheila
I may be bad... but I feel gooood.
[Sheila wants to apologize to Ash]
Ash
First you wanna kill me, now you wanna kiss me. Blow.
The magic words Ash must use to claim the Book of the Dead are "Klaatu, Barada, Nikto", the same words used to command the robot Gort in The Day the Earth Stood Still.
An issue of the magazine "Fangoria" can be seen in the car's trunk.
That beat-up Olds that goes through time with Ash belongs to director Sam Raimi. He included it in most of his early movies, each time more banged up than the last. The items in the trunk of the Olds are not product placements; they're what Sam Raimi actually had in his trunk.
Ted Raimi plays the S-Mart store clerk at the end of the movie.
Credits Fun:
In the opening credits, Bruce Campbell vs. Army of Darkness instead of "in".
DVD Easter Eggs: (Hidden So You Don't See Anything You Don't Want To See)
To turn the story boards on while the movie is playing, turn the directors commentary on in the options menu and while the movie is playing turn subtitles on and the storyboards will appear in the bottom right corner.